Louisa Armbrust

Big Brain Cannabis: Cannabis Backed by Science

Powered by a dynamic search engine, BigBrain Cannabis uses peer-reviewed, scientific and medical literature on the effects of cannabis and cannabis compounds. It converts the study information into objective and numerical data to find matches between health symptoms or conditions and currently available cannabis products.

Big Brain Cannabis homepage: Cannabis products backed by science, with a condition search field.View full size

I’ve been involved with every phase of the project, from initial concept, strategy and wireframing, to working with the developers to build a prototype, and performing a UX audit on the prototype, including user testing interviews with the target audience. I contributed to the art direction of the visual layer for the site, performed QA testing, and designed several additional new features, including an eCommerce flow and the ability to book consultations.

Two page designs: a homepage with most studied conditions, and a How we recommend page.View full size

The initial UX wireframes helped me and the client hash out the concepts and messaging. It was a delicate balance to communicate a value proposition with very complex underpinnings without bogging the visitor down with too much information.

Annotated mobile wireframes of the We Make the Connection landing page.View full size

When a health-seeker searches for products that match their condition, the progress indicator provides a (usually very brief) glimpse under the hood by showing how many studies and products are being searched.

Two mobile wireframes of the search progress indicator, showing how many studies are being searched.View full size

The search results need to convey WHY these specific products are being recommended without overwhelming the user with too much information.

The search results page, with a top recommendation showing its match strength and evidence.View full size

Sample Documentation

A page for booking a pharmacist consultation.View full size
A sitemap for the Big Brain Cannabis site, with colour-coded page types.View full size

URL: bigbraincannabis.com