I make complex things make sense.

I'm Louisa Armbrust, a UX designer and researcher. I've led UX strategy inside a large product organization, shipped products for two-person startups, and helped institutions and non-profits turn policy into tools people actually use.

I work in roles ranging from fractional design leadership, research and strategy, and hands-on design and build of digital products.

Selected work

Elevate by Principal homepage: Grow your business, Reach new goals.

UX strategy & leadership

Elevate by Principal: A platform for small business owners

Led UX strategy and research as one of the product team's leads, raising experience standards and grounding decisions in real business owner needs.

Goodz custom-order page: Your Art, Your Music, In Their Hands, with a card tapped against a phone.

Product design & AI-assisted build

Designing and building for early-stage startups

Complete design and build for two young companies: strategy, UX, and AI-assisted development, from concept to live sites and apps.

MURAL Essentials learning page, with What's Trending and use-case cards.

Design audit & IA

MURAL: More than a digital whiteboard

Ran a design audit, reconfigured information architecture, and created a style guide for the Learning and How-to sections of MURAL's app.

A cannon on a wooden carriage in the yard of a frontier-era historic site.

Research & strategy

Rethinking the visitor experience at a historic site

Conducted field research, and designed a digital visitor experience for this major Texas historic site.

The launched Working with Donors for Cornell site, shown on a laptop.

Research & information architecture

Connecting policy to real life for Cornell University

Turned a static policy into a living source of truth, grounded in interviews with stakeholders.

Big Brain Cannabis homepage: Cannabis products backed by science, with a condition search field.

UX research & product design

Big Brain Cannabis: Backed by science

A platform that matches health conditions to tested cannabis products using peer-reviewed research.

A festival attendee holding a phone showing the Coachella Coin section of the app.

Service design

NFTs provide currency & engagement for a festival

Service design and user flows for a digital engagement program at Coachella Valley Music and Art Festival

A large group of guitarists playing together in a city park on Make Music Day.

UX audit & product design

Make Music Alliance: Platform for Musicians and Venues

Comprehensive UX overhaul for festival platform

The PowerMyLearning site across a tablet, monitor and laptop, showing learning activities.

UX leadership & product design

Free education materials for K-12

Led UX, information architecture, and art direction for a platform helping teachers, students, and parents find quality learning materials.

The redesigned MCR Labs site on a monitor, laptop and phone: Your Partners in Cannabis Science.

Information architecture & art direction

MCR Labs: Site redesign for a cannabis research laboratory

A complete overhaul of a multi-state cannabis laboratory's marketing sites.

The Cannabis Compass login screen on a phone.

Research & prototyping

Mobile app for a cannabis lab

A mobile web app that lets patients track behavior before and after consuming cannabis.

The Databoard application on a laptop and tablet, with a data table and pie chart.

Enterprise UX

Business intelligence for the paper industry

Turned a desktop application into a web tool used worldwide.

A payer dashboard: messages, visit exceptions, open orders and member risk events.

SaaS product design

Helping homecare payers manage orders

Redesigned a SaaS product for homecare payers to manage orders and communicate with providers.

A hand holding a phone showing the training app's library and playlists.

UX leadership

Online Training for companies

Lead a design team to restructure and redesign the user experience of a global online training provider.